Creative Direction, Interactive, and Integrated Communications plus an excellent knowledge of drivers tests.
The Volvo PR team came to us with a challenge. How can we promote a more stringent drivers test? Can we make something interactive? Can we build momentum behind a drivers safety movement?
We delivered, “This Test Saves Lives” and AR driven map game that allows you to virtually take a deadly difficult drivers test. Included in the game hub was library of content sharing learnings and skills from the test.