Creative Direction, Art Direction, Social content and Integrated Comms
DBS Bank wanted to dip their toes in the American market. They wanted to see how the market might react to their branding. We partnered with Quartz to have DBS sponsor innovative future forward editorials around the future of home, water, and finance. Branded social posts would drive traffic to these stories and introducing these audiences to their brand.
DBS has a quirky bank driven world that they have curated over the last few years. A huge cast of characters with backstories and depth. We loved their deep effort in branded content. So we looked to leverage the wit, humor and irreverence in those characters for our American versions. We created 6 short gif friendly episodes of fun conversations around the Quartz subject matter. These were done in small mobile first, sharable format.
We had an amazing response.