AT&T’s Owen

Creative Direction, Art Direction, Integrated Marketing

myAT&T’s rebrand was a resounding success. We were asked to develop a new character to match the brand’s in-store character driven campaign. So we created Owen. myAT&T’s own mobile customer service representative. This campaign ran for 3 years. A tremendous achievement for Possible Seattle.

I was the lead creative on the account and enjoyed seeing it evolve.

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