AT&T Talkback

Web App Development, UX/UI, Live Broadcast Direction and SEC Football

We pitched a second screen strategy for AT&T U-verse streaming service. The streaming wars were heating up and AT&T wanted to experiment with products to drive interest in their SEC partnership. We built a second screen web application integrated with Twitter allowing customers interested in U-verse to follow along and interact with former SEC football legends during the games.

We held a live broadcast at the Football Hall of Fame in Atlanta for an entire season of SEC games. The app broke records for dwell time pulling in customers who were watching the games while on their phones. It pioneered live social integration for U-verse and the web application was continued to be use for internal AT&T events.

I was the creative lead on this fully integrated campaign spanning 6 months.