Fanta – Sponsor of the unsponsorables

 

We had the opportunity to show Coca Cola a new way to re-boot the Fantana’s for the social age. We took Fanta’s legendary color coded dancers and transformed them into a cast of characters with “Unsponsorable” talents. From, finger tutting to, fruit carving we wanted to show that Fanta characters could do more than dance.

This was also a way to involve Fanta fans with the brand by helping find an create new characters and flavors.

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