Harman Kardon Invoke

Creative Direction, Art Direction, Branding and Photo Retouching.

This was an opportunity that arose from our work with the Microsoft Cortana team. We were connected with Harman Kardon who was launching a co-branded smart speaker with Microsoft. For the partnership they wanted to tell a luxurious story with brand assets that did some visual storytelling.

We developed a photography style and type treatment to accomplish this. Utilizing a super-shoot to capture “live-in” look with multiple visual scenarios that could walk the line between Harmon Kardon’s own premium look and Microsoft’s branded lifestyle look.

These assets found their way into every tech blog and digital hub promoting the launch.