Fanta Unsponsorables

Social Content and Integrated Marketing

This campaign was created to demonstrate to our Coca Cola client how we’d handle Fanta/Social rebrand. We wanted to refresh the traditional Fanta flavors with a new generation of content creators. We called them the “Unsponsorables” individuals driven to create by unique perspectives and skills. We wanted to show how we didn’t need to rely on retro nostalgia for the brand and could generate a fresh social movement continuously recasting all the flavors. From Finger tutters to hair atrists, and fruit carvers. This work helped support an ongoing social engagement for Possible and Coca Cola out of Atlanta.